Department of Commercial Entrepreneurship established 01/12/2013 transformation of the Department of Marketing and Trade, which continued the tradition of Department of Marketing  (established in February 1997). The department is the carrier of the bachelor study program 3.3.9. Commerical Business, and provides teaching of subjects in all study programs of the faculty. The courses are focused on the area of ​​trade, services, tourism, marketing and logistics. Department members participate in selected lectures at home and abroad, they cooperate with the external environment and take part of regular events within the Week of Science and Technology. Since 2013 the department has helped to create a tradition of organizing international scientific conference called Marketing management, financial and social aspects of business where there is scope for exchange of knowledge on an international level. Members of the department have been involved and engaged in projects in various fields of national and European support.

The Department cooperates or cooperated in the past with various agencies of other colleges and universities from which we can mention:

  • Faculty of Business Administration, University of Economics in Prague,
  • Faculty of Economics and Administration, Masaryk University in Brno,
  • Faculty of Economics, University of South Bohemia in České Budějovice,
  • University of Information Technology and Management in Rzeszow,
  • Faculty of Economics, Technical University of Kosice,
  • and others.

 

Heads of the Department during its existence:

1997 - 2000 doc. Ing. František GURSKÝ, CSc.
2000 - 2003 doc. Dr. Margita MESÁROŠOVÁ, CSc.
2003 - 2004 doc. Ing. Matej POLÁK, PhD.
2005 - 2005 Ing. Martin BECA, PhD.
2005 - 2007 doc. Ing. Vanda LIESKOVSKÁ, PhD.
2007 - 2008 doc. Ing. Matej POLÁK, PhD.
2008 - 2009 Ing. Jozef GAJDOŠ
2009 - 2013 Ing. Jana NAŠČÁKOVÁ, PhD.
2013 - 2015 prof. Ing. Bohuslava MIHALČOVÁ, PhD., EUR ING.
2015 - 2019 Ing. Jozef GAJDOŠ, PhD.
2019 - present Ing. Katarína PETROVČIKOVÁ, PhD.

Department of Commercial Entrepreneurship was established 01.12.2013 by transformation of the Department of Marketing and Trade, that original forerunner was the Department of Marketing (established in February 1997). Department is a carrier of the bachelor study program Commercial Business making is one of the leading department Faculty of Business Economics.

The task of the department is involved in the preparation of university educated professionals in providing courses oriented
trade and marketing. Department plays a special role in educating bachelors in the field of study Commercial Business, which provides teaching specialized subjects oriented marketing, trade, services, tourism, advertising and business operations.

Department members collaborate and participate in selected lectures in the country and abroad and at the same time they cooperate with the external environment. They take part in regular events in the Science and Technology Week, and the teaching of modules in all study programs of the faculty. Since they founded in 2013, together with the Department of Corporate Financial Management tradition of organizing international scientific conference called "Marketing management, financial and social aspects of the business", which paved the way for the exchange of knowledge on an international level.

Members: 1 professor, 3 associate professors, 3 assistent professors with PhD.

External co-workerks of the department:

prof. PhDr. Miroslav Foret, CSc.
College of International and Public Relations, Institute of International Management and Marketing,  Praha, Czech republic 

doc. Ing. Marie Hesková, CSc.  
University of Regional and European Studies, Department of Management and Marketing, České Budějovice, Czech Republic

doc. Ing. Jitka Langhamrová, CSc. 
University of Economics in Prague, Faculty of Informatics and Statistics, Department of Demography, Czech Republic 

doc. Ing. Pavel Štrach, Ph.D., Ph.D.; Ing. Eva Jaderná, Ph.D. 
SKODA AUTO University, Department of Marketing and Management, Mladá Boleslav, Czech Republic

prof. Iryna Reshetnikova
National Aviation University, Faculty of Economics and Business Administration, Departament of Marketing, Kyjev, Ukrajina

associate professor Khoich Aizhan, PhD. 
L. N. Gumilyov Eurasian National University, Faculty of Economics, Department of Economics, Kazakhstan

prof. Mgr. Peter Štarchoň, PhD.
Comenius University in Bratislava, Faculty of Management, Department of Marketing

 

Subcategories

Subjects of department