Course period: 1.
Year of study: 2
Compulsory optional module
The aim of the subject is to provide students with the theoretical and practical foundations of digital branding with a focus on social networks and their use in building, strengthening and protecting a brand in the online environment. Students will gain the ability to understand the specifics of the digital environment, analyze platform dynamics and design strategies that increase the value and visibility of brands. Special emphasis is placed on content creation, managing interactions with the community and evaluating the success of social media and considering the ethical aspects of working with digital media.
Brief module description
Students will gain an overview of digital branding, brand identity, and the social media ecosystem. They will learn how to create content strategies, work with influencers, and design digital campaigns. They will develop skills in employer branding, community management, and increasing engagement. Students will be able to evaluate branding activities using analytics and handle crisis communication and online reputation management. Finally, they will understand global strategies, trends, innovations, and the role of artificial intelligence in the future of digital branding.
