Course period: 2.
Year of study: 2
Compulsory module
The aim of the course is to specify the concept of distribution management reflecting strategic marketing aspects, as well as to analyze the possibilities of corporate distribution policy, relationships between distribution and other marketing tools, creating and managing distribution channels and networks with respect to requirements and real parameters, criteria, and methods.
Brief module description
The course focuses on the fundamentals of distribution management, the key actors in distribution, and the functioning of distribution channels. Students will learn to classify elements of the distribution space, model distribution networks, and solve distribution and transportation tasks. They will explore various systems and methods of managing distribution channels, including the role of product, price, and the influence of e‑commerce on modern marketing channels. The course also covers transport systems, warehouse design, technical equipment, and innovations in packaging technology. Students will gain an overview of logistics costs, last‑mile expenses, and the tools used in distribution controlling.
