Course period: 1.
Year of study: 3
Compulsory module
Brief modules description
The subject Euromarketing will explain the basic characteristics of marketing in the Eurozone, the defined influence of the European Union on individual elements of the marketing mix and on changes in customer behavior. Globalization trends and the approach to global thinking will be presented. The course provides knowledge for the use of the EU common market and the specifics of the marketing environment.
