Course period: 1.
Year of study: 1
Compulsory module
The main goal is to comprehensively analyze the marketing activities of the company, marketing environment, customer behavior in the consumer market and the market of production factors, marketing instruments.
Brief module description:
- Theoretical basis of marketing.
- Marketing environment.
- Shopping behavior of consumers and organizations.
- Marketing information system and marketing research.
- Marketing planning.
- Market segmentation.
- Target market selection and market position creation.
- Marketing mix - product, price, distribution, marketing communication.
- International marketing.
- Marketing services.
- Marketing of the present and its perspectives.
