Course period: 1.
Year of study: 2.
Compulsory module
The aim of the course is to clarify the application of international marketing in global markets and in real business conditions.
Brief module description
The student will gain the ability to identify and understand the differences in the marketing environment in different countries, will gain knowledge about the specifics of the marketing environment in different regions of the world. After completing the course, the student knows the specifics of international markets, has a comprehensive thinking in the field of international marketing and can apply it in practice. Based on the acquired knowledge, the student can solve the specific problems of the international environment, apply an international marketing plan adapted to the specifics of individual markets.
