Course period: 1.
Year of study: 3.
Compulsory module
The aim of the course is to encourage students to apply the theoretical basis of marketing in relation to the theory of image with another continuity of the meaning of multidisciplinary links. Familiarization with the creation and analysis of the image in business, but also social practice with an emphasis on success in the globalizing environment of the EU.
Brief module description
- Introduction to the concept of image
- Image in the context of the management process
- Typology and structure of image
- Factors influencing the image
- The process of image creation and analysis
- Image in the marketing mix
- Applications of image in practice
