Study grade : 2.
Year of study: 1.
Compulsory optional module
The objective of the course is to apply the acquired skills in the use of current digital technologies in marketing and business, to select appropriate means, to determine the strategy for the use of ICT in terms of various priorities. The focus is on the practical implementation of a digital data marketing project as a technical solution.
Brief module description:
Managerial understanding of the use of current multimedia in marketing and business. Identification and specification of individual approaches to the selection and use of communication channels, selection of suitable multimedia means, determination of communication strategy, use of search engine marketing, video advertising, social media and mobile marketing, internet analytics.
