Course period: 2.
Year of study: 1.
Compulsory module
The aim of the course is to identify activities related to buying and selling, based on basic terminology, through the definition of tools, generally applied methods of purchasing and selling and selling techniques.
Brief module description
To understand the issue of buying and selling, its importance, development, and implementation in specific conditions, understand the issue of applying marketing approaches in the field of purchasing and selling, business plans. Ability to work with information - search for it, select it, analyse it and synthesize with an orientation towards the creation of the concept of purchasing and selling, the ability to predict scenarios further development.
