Course period: 2.
Year of study: 1.
Compulsory module
The aim of the course is to provide knowledge in the field of product quality, emphasizes their importance in a competitive market environment, current approaches of companies to their management, provision, analysis, and improvement. a set of knowledge / information about the role of the product about its quality. This course focuses on the characteristics and classification of products and the process of building and managing a brand from the perspective of marketing management.
Brief module description:
Understanding product and brand-related issues; clarifying concepts and strategies related to brand management; the ability to work effectively with product and brand information; and the skills and competencies required to manage a brand from the perspective of rational, strategic marketing management.
