Course period: 2.
Year of study: 1.
Compulsory module
The aim of the course is to apply theoretical knowledge and understanding of marketing communication to address specific situations in the activities of companies operating in the current market.
Brief module description
Theoretical knowledge from all techniques of marketing communication. Individual work with scientific databases and ability of analysis and synthesis of information that will be presented and used for case study analysis. Creative thinking based on theory. After completing the course, students will be able to solve the problems from marketing communication with creative and analogical thinking based on theory. Students know how to successfully target the selected segment, manage marketing communication, comprehensive view of the need for effective marketing communication on various platforms.
