Course period: 2.
Year of study: 1.
Compulsory optional module
The aim of the course is based on theories of consumer behavior to create effective economic and marketing strategies applicable in today's highly competitive environment. The course focuses on advanced market analysis with priority consumer orientation.
Brief module description
Students will benefit from in-depth discussions and practical solutions that result from learning using case study methods. With the help of applied teaching methods, students will acquire competencies in the field of consumer theories and realities, which they will be able to apply in their future professional career.
