Course period: 2.
Year of study: 2.
Compulsory module
The aim of the course is to apply theoretical knowledge and understanding of marketing communication to address specific situations in the activities of companies operating in the current market.
Brief module description:
The position and function of the communication system in marketing. Marketing communication tools. Communication mix. Advertising and media strategy. New media and the position of social networks in the company's communication strategy. Intercultural specifics of communication in marketing.
