Study grade : 2.
Year of study: 2.
Compulsory optional module
The aim of the course is to effectively master the principles of Event Marketing, to be able to apply the tools of Event Marketing in a particular company while respecting the specifics of the event. The priority is to connect experience and emotion in relation to business goals of the company. The student will gain the ability to apply theoretical knowledge in specific situations.
Brief module description:
Characteristics of events as a marketing tool, development and trends of event marketing, event marketing in public relations, event marketing of social events, festival events, congresses and exhibitions, sponsorship.
