Study grade : 2.
Year of study: 1.
Compulsory optional module
Teaching results:
The aim of the course is to effectively apply Event marketing tools in a particular company. The priority is to connect experience and emotion in relation to the business goals of the company. Manage the implementation of event marketing as an element of integrated communication and marketing policy of companies and other types of organizations.
Brief module description:
Consumer and consumer theories - meaning, principles, goals, parameters, models and tools. Consumer marketing. Consumption trends. Domestic and foreign consumer development trends. Consumer policy of the Slovak Republic and the European Union. Corporate social responsibility. Consumer education. Sustainable consumption. Measuring customer satisfaction.
