Study grade : 2.
Year of study: 1.
Compulsory optional module
Teaching results:
The aim of the course is to present knowledge about the basic dimensions of professionalism and customer service in the main areas of the largest service industry in the world. Gaining knowledge of the processes of hospitality management and segments of travel and tourism is a prerequisite for the performance of management positions in this industry. He is acquainted with the concept and history and perspectives of the development of the hospitality industry and its individual areas.
Brief module description
- about hospitality, travel, and tourism,
- about various segments in the hotel industry,
- about services and companies, facilities that provide them individually or in passengers and locals alike,
- on the differentiation of sales strategies in terms of product life cycle, strategies focused on marketing communication and distribution.
- ability to orientate oneself in generally binding regulations dealing with hospitality and tourism,
- ability to analyze the situation, conditions and requirements for travel hospitality and tourism,
- ability to orientate oneself in analyzes and evaluation of data necessary for business development in this dynamically developing sector.
