Course period: 2.
Year of study: 1.
Compulsory optional module
The aim of the course is to identify and specify new approaches to marketing on specific examples and their practical application. The student must demonstrate creative thinking and non-traditional approaches to solving selected marketing problems. Priority is given to new information technologies, viral marketing, community marketing, mobile marketing and internet marketing, querilla marketing, stage marketing, aroma marketing, love marks marketing, experiential and emotional marketing, ambush marketing, buzz marketing, astroturfing marketing, undercover marketing, street art marketing, flash mob marketing and more.
Brief module description
The influence of various factors on marketing approaches. Orientation to selected trends: Out Of Home marketing (OOH) - External marketing, Viral marketing - Viral marketing, Ambush marketing - Parasitic marketing, Ambient marketing, Mobile marketing - Mobile marketing, Buzz marketing, Astroturfing marketing, Undercover marketing - Secret, secret marketing , Streetart marketing, Flashmoby marketing, Clean advertising - Cleaning advertising, Mosquito marketing.
