Course period: 2.
Year of study: 1.
Compulsory optional module
The aim of the course is to identify and specify new marketing approaches on specific examples and their practical applications. The student has to demonstrate creative thinking and non-traditional approaches to solving selected marketing problems.
Brief module description
The influence of various factors on marketing approaches. Orientation to selected trends: Out Of Home marketing (OOH) - External marketing, Viral marketing - Viral marketing, Ambush marketing - Parasitic marketing, Ambient marketing, Mobile marketing - Mobile marketing, Buzz marketing, Astroturfing marketing, Undercover marketing - Secret, secret marketing , Streetart marketing, Flashmoby marketing, Clean advertising - Cleaning advertising, Mosquito marketing.
