Course period: 2.
Year of study: 1.
Compulsory optional module
The aim of the course is to effectively apply Public Relations tools in specific situations in conjunction with the business goals of the company. Priority is given to PR functions: information function, contact function, management function, image function, harmonization function, sales support function, stabilization function and continuity function.
Brief module description
After completing the course, the student will gain knowledge in the field of PR development, will know the main approaches and models in the field of PR. Based on the knowledge, the student will be able to apply individual PR tools, strategies in the field of PR and evaluate PR. Student can apply knowledge of corporate governance, human resources, and ethical principles of business conduct.
