Course period: 1.
Year of study: 3.
Compulsory optional module
To provide students with basic knowledge about the psychological aspects of sales, the personality of the customer and knowledge of his needs and motives. Sales as a profession, preparation for successful sales, management of sales activities, strategies, techniques. Master the procedures of selection, motivation and preparation of sellers. Practically communicate with the customer in the sales process. To enable students to actively practice the basic communication skills used in the preparation and implementation of a sales presentation. Knowing the customer's behavior, knowing the psychological factors that guide him when shopping. Sales and communication skills.
Brief module description
The subject of Psychology of Sale introduces students to the knowledge of psychological factors that affect the sale or purchase of individuals. It emphasizes the importance of knowing consumer behavior, communication and the relationship between customer and seller in the sales process. It also points out the ethical and legal aspects and the sales and communication skills of salespeople.
