Course period: 2.
Year of study: 2.
Compulsory module
The aim of the course is to identify the relationship between sustainable development as one of the priorities of government policy and business.
Brief module description
The course is aimed at providing an educational framework within:
- defining green marketing and setting its objectives,
- characteristics of the principles of corporate social responsibility in the theory of sustainable development,
- the historical development of green marketing, together with the development of consumer expectations from the production and supply of goods and services provided while respecting sustainable development,
- development trends in consumer behavior,
- the marketing mix of green marketing,
- brand management of green marketing,
- the issue of "greenwashing",
- application of green marketing in business practice.
