Subjects

Department of Commercial Entrepreneurship established 01/12/2013 transformation of the Department of Marketing and Trade, which continued the tradition of Department of Marketing  (established in February 1997). The department is the carrier of the bachelor study program 3.3.9. Commerical Business, and provides teaching of subjects in all study programs of the faculty. The courses are focused on the area of ​​trade, services, tourism, marketing and logistics. Department members participate in selected lectures at home and abroad, they cooperate with the external environment and take part of regular events within the Week of Science and Technology. Since 2013 the department has helped to create a tradition of organizing international scientific conference called Marketing management, financial and social aspects of business where there is scope for exchange of knowledge on an international level. Members of the department have been involved and engaged in projects in various fields of national and European support.

The Department cooperates or cooperated in the past with various agencies of other colleges and universities from which we can mention:

  • Faculty of Business Administration, University of Economics in Prague,
  • Faculty of Economics and Administration, Masaryk University in Brno,
  • Faculty of Economics, University of South Bohemia in České Budějovice,
  • University of Information Technology and Management in Rzeszow,
  • Faculty of Economics, Technical University of Kosice,
  • and others.

 

Heads of the Department during its existence:

1997 - 2000 doc. Ing. František GURSKÝ, CSc.
2000 - 2003 doc. Dr. Margita MESÁROŠOVÁ, CSc.
2003 - 2004 doc. Ing. Matej POLÁK, PhD.
2005 - 2005 Ing. Martin BECA, PhD.
2005 - 2007 doc. Ing. Vanda LIESKOVSKÁ, PhD.
2007 - 2008 doc. Ing. Matej POLÁK, PhD.
2008 - 2009 Ing. Jozef GAJDOŠ
2009 - 2013 Ing. Jana NAŠČÁKOVÁ, PhD.
2013 - 2015 prof. Ing. Bohuslava MIHALČOVÁ, PhD., EUR ING.
2015 - 2019 Ing. Jozef GAJDOŠ, PhD.
2019 - present Ing. Katarína PETROVČIKOVÁ, PhD.

Innovations in business practice

Course period: 1.
Year of study: 2.
Compulsory optional module

The aim of the course is to acquaint students how to effectively communicate in a multicultural environment with the customer, to resolve conflicts in appropriate ways at home, but especially abroad in organizations of various sizes and types.

Brief module description:

Intercultural communication - definition, theoretical background Intercultural aspects of marketing. Cultural aspects of the marketing mix in the countries of the European Union. Perception of marketing and business activities by domestic customers in an international environment. Shortcomings in the communication mix of multicultural societies. Factors influencing the communication process in international markets. Gender, religion, values and attitudes influence different communication appeals international communication. Conflicts in the international environment of communication with customers. Multicultural marketing International advertising organizations.

 

Subcategories

Subjects of department