Course period: 2.
Year of study: 1.
Compulsory course
The course provides theoretical and practical knowledge about Internet communication that is necessary for the work of managers in the corporate sphere. Students will gain the basis for the application of communication strategies in the digital environment when solving specific problems of economic practice, including digital communication tools and analytical tools to evaluate the effectiveness of Internet communication.
Brief module description
- Internet communication – introduction.
- Digital environment and social media. Enterprise social networks.
- Information search and knowledge sharing.
- Development and use of multimedia.
- The role of information technology in e-commerce.
- Communication strategies in digital environment I.
- Communication strategies in digital environment II.
- CMS platforms.
- Analytical tools for evaluation of the Internet communication.
- Application of analytical tools of efficiency evaluation of Internet communication.
- Digital platforms for virtual communication.
- Virtual cooperation and virtual teams.
- Trends in Internet Communication.
