Course period: 2.
Year of study: 1.
Compulsory course
Familiarization of students with the process of strategy formulation, including knowledge and practical application of basic and advanced tools of strategic analysis. Gaining knowledge about the choice and implementation of strategy at different levels of management and in selected situations.
Brief module description
1. Introduction to the issue of strategic management.
2. The strategic management process.
3. Strategic analysis - analysis of the external environment.
4. Strategic analysis - analysis of the internal environment.
5. Forecasting the development of the external environment of the company.
6. Business strategies.
7. Innovation strategies.
8. Business strategies in selected situations.
9. Management and evaluation of the corporate portfolio.
10. Functional strategies.
11. Corporate strategies.
12. Strategy implementation.
13. Megatrends in strategic management.
