Course period: 2.
Year of study: 1. DŠ, 2. EŠ
Compulsory optional course
The aim of the course is to introduce students to the main features of the "digital economy", as well as with several issues related to it. The central questions across the various themes is whether business practices and contracts in the "digital economy" may deviate from efficient behavior and whether they can be beneficial or detrimental to society. Case studies that are specific to digital markets will be also analyzed. First, students will study the economic characteristics of the platforms and two-way markets that often emerge in the digital industries. Second, the course will cover the applications of the information economy to various digital sectors. In particular, students will learned the theory of auctions, as auctions are commonly used to sell advertising services and ecommerce. Third, the course will cover economic innovation, security, privacy and GDPR, which are an essential part of the "digital economy".
Brief module description
- Nature of Data and data collection
- Data analytics
- Digitalization of economy
- Digital goods and services
- B2B Platforms
- Digital Markets
- Trust building mechanism
- Reputation on the Internet
- Digital business, strategy, and innovation
- Business Intelligence
- Introduction to Datamining
- Datamining methods
- Security, privacy and GDPR
