Quantitative Methods in Marketing
Course period: 1.
Year of study: 3.
Compulsory module
Subject Quantitative Methods in Marketing provides students with extensive theoretical and practical knowledge in the field of quantitative analysis in marketing. The student has the opportunity to become familiar with quantitative methods in marketing as a scientific discipline, which significantly extends the analytical minds of students and their ability to apply more sophisticated statistical techniques in marketing.
In theory, student will gain knowledge that will allow him to apply challenging one-and multiple statistical analytical methods in process of marketing analysis.
Brief module description:
Subject deals with the application of recent and popular knowledge in the field of quantitative analysis in marketing. The focus of the subject is put on the research methods, sample survey, qualitative and quantitative variables analysis, one-way and multiple data analysis, hypothesis testing, association analysis.
