Course period: 2.
Year of study: 2.
Compulsory module
The aim of the course is to specify a set of analytical methods applicable in marketing, designed to understand customers and markets. Understand the need for detailed and professional research of marketing activities, outputs of marketing analysis for the company's marketing plan.
Brief module description:
- Marketing analysis - basic characteristics.
- Quantitative and qualitative methods in marketing.
- Analysis of the environment, market, competition, customers, offers and other marketing activities.
- Using the results of marketing analyzes for decision making.
