LIESKOVSKÁ, Vanda, Prof. Dipl. Ing., PhD

Coursers

• Marketing
• Retail Store Management
• Retail management
• Image in Theory and Practice

• LIESKOVSKÁ, Vanda. Imidž v teórii a praxi. Bratislava : Vydavateľstvo EKONÓM, 2000. 128 s. ISBN 80-225-1252-4/2.
• LIESKOVSKÁ, Vanda a kol. : . Zelený marketing. Bratislava : Vydavateľstvo EKONÓM, 2010. 157 s. [7,9 AH]. KEGA 120-035EU-4/2010. ISBN 978-80-225-3047-7.
• LIESKOVSKÁ, Vanda. Poznatky z teórie imidža v maloobchodnej praxi. In Ekonomický časopis : časopis pre ekonomickú teóriu a hospodársku politiku. - Bratislava : Slovak Academic Press. ISSN 0013-3035, 2003, roč. 51, č. 6, s. 749-762.
• LIESKOVSKÁ, Vanda - PETROVČIKOVÁ, Katarína. Health Care in the Context of Marketing, Retailing and Logistics. Reviewers: Miroslav Foret, Marie Hesková. 1st Edition. San Antonio : FedEx Print & Ship Center, 2020. 125 s. [5,03 AH]. VEGA 1/0376/17. ISBN 978-3-00-055592-3.
• LIESKOVSKÁ, V., MEGYESIOVÁ, S., DUDÁŠ PAJERSKÁ, E.,  et al. ; Integrated Assessment of the Impacts of the New Economy on Health and Healthy Food. - 1. vydanie. - San Antonio : FedEx Print & Ship Center, 2018. - 317 s.
• LIESKOVSKÁ, V., PETROVČIKOVÁ, K.: Benefity esenciálnych olejov z pohľadu marketingovej praxe = Benefits of Essential Oils From the Perspective of Marketing Practice / Vanda Lieskovská, Katarína Petrovčiková. - APVV-17-0564. In: RELIK 2021 [elektronický zdroj] : Conference Proceedings : Reproduction of Human Capital - Mutual Links and Connections / Edited by: Jitka Langhamrová, Jana Vrabcová. - Praha : Prague University of Economics and Business, 2021. - ISBN 978-80-245-2429-0. - Pp. 447-455 online.
• LIESKOVSKA,V., RESHETNIKOVA,I.,:Socially Responsible Marketing in Retail: Experience of Slovakia / Vanda Lieskovská, Iryna L. Reshetnikova. In: Marketing of Innovations. Innovations in Marketing [elektronický zdroj] : Materials of the International Scientific Internet Conference (December, 2023) / Reviewers: Olha Prokopenko, Svitlana Kovalchuk. - Bielsko-Biala : WSEH, 2023. - ISBN 978-83-63649-15-9. - Pp. 101-103.
• Kopčáková,J., Lieskovská, V.,  Petrovčiková, K.: Demographic Environment in the Context of Business and Marketing.  In: Proceedings on Engineering Sciences. - Kragujevac : University of Kragujevac. - ISSN 2620-2832. - Vol. 7, no. 3 (2025), pp. 1415-1422. LIESKOVSKÁ, Vanda. Imidž v teórii a praxi. Bratislava : Vydavateľstvo EKONÓM, 2000. 128 s. ISBN 80-225-1252-4/2.

Research area

• Retail
• Marketing
• Consumer behavior

Projects

• Project MŠ SR VEGA No. 1/0450/24, Slovak retail and consumer in the tendencies of change 1/2024 – 12/2026 – responsible researcher
• Project APVV – 3-0244 Use of consumer neuroscience and innovative research solutions in sensory perception of audio stimuli and their application in production, trade and services. Project duration 2024 – 2028. Co-researcher
• Project V4 - Knowledge & Good Practices Base of the V4 Strategic Grant project no. 22310006 “Developing Cooperation between Academia and Society through Knowledge and Capacity Building ( 2023-2024)- principal investigator for the Slovak Republic
• Projekct MŠ SR VEGA No. 1/0376/17 Marketing as a tool for supporting health policy ( 1.1.2018 - 31.12.2020), – responsible researcher
• Project APVV - 17-0564 Use of consumer neuroscience and innovative research solutions in aromachology and its application in production, trade and services. – co-investigator
• Project MŠ SR VEGA No. 1/0376/17 Marketing as a tool for supporting health policy ( 1.1.2018 - 31.12.2020), principal investigatorVEGA No. 1/0376/ Marketing as the Tool of Health Support ( 1.1.2018 - 31.12.2020)- responsible researcher

Memberships in committes and boards

• member of the Editorial Board of the scientific journal UK FM Marketing Science & Inspirations
• member of the VR EU PHF since 2004
• member of the Educational Commission of the Cooperative Association of the Czech Republic since January 2017 – until now
• member of the sub-committee EaMP EU PHF Košice
• member of the program and organizational committee of the scientific conference "International Days of Statistics and Economics" VŠE Prague since 2012 – present
• member of the program and organizational committee of the INTERNATIONAL SCIENTIFIC CONFERENCE RELIK 2021 "Reproduction of human capital – mutual relations and connections" VŠE Prague since 2011 – present
• member of the Czech Marketing Society - section of university teachers since 1995

Foreign lectures and research stays

• SGH Warsaw 1997 CEEPUS research mobility
• University of Bayreuth, Germany, 1999 research mobility
• 2009 WU Vienna Austria Institut fur Handel und Marketing - lecture Slowak Retail WE Vienna : lecture Slovak Retail
• 2009 requested lecture Škoda Auto VŠ Mlada Boleslav- Brand perception by Slovak consumers: A look into the automotive industry. -.
• Czestochowa University of Technology Poland 2010 APVV Slovakia-Poland, requested lecture Selected problems of retail marketing in the conditions of the Slovak Republic
• VŠE Prague, Faculty of Management, Jindřichuv Hradec 2018
• Krakow University of Economics Poland 2024 Erasmus research stay

Scientific-pedagogical characteristics of the person

https://programy.euba.sk/en/author/vanda-lieskovska-en/