PETROVČIKOVÁ, Katarína, Dipl. Ing., PhD.

PETROVČIKOVÁ, Katarína, Dipl. Ing., PhD.

107005 - Department of Commercial Entrepreneurship

Associate Professor Head of the Department; Study advisor for the I. degree of study (CE)
Room T13/2
Email
Phone +421557223268
Teaching activities:
  • Marketing Communication
  • Trade Operations
  • Professional Communication in Foreign language
  • Marketing
  • Marketing (English language)
Publications:
  • GIMPEL, Gregory - SUDZINA, František - PETROVČIKOVÁ, Katarína. Mobile ICT use in early adopter vs. late majority countries. In International Journal of Mobile Communications. - Genéve : Inderscience Publishers. ISSN 1741-5217, 2016, vol. 14, no. 6, pp. 610-631. 2106-04-0007
  • CHANG, Semoon - KIM, Hwa-Kyung - PETROVČIKOVÁ, Katarína. Uses and abuses of economic impact studies in tourism. - Registrovaný: Scopus. In Event management. - USA : Cognizant Communication Corporation. ISSN 1943-4308, 2015, vol. 19, no. 3, pp. 421-428.
  • LIESKOVSKÁ, Vanda - PETROVČIKOVÁ, Katarína. Health Care in the Context of Marketing, Retailing and Logistics. Reviewers: Miroslav Foret, Marie Hesková. 1st Edition. San Antonio : FedEx Print & Ship Center, 2020. 125 s. [5,03 AH]. VEGA 1/0376/17. ISBN 978-3-00-055592-3.
  • Komparatívna analýza cukrovarníckeho priemyslu krajín Euroázijskej ekonomickej únie z pohľadu konkurencieschopnosti = Comparative Analysis of Sugar Industry of EAEU Countries in Terms of Competitiveness / Katarína Petrovčiková, Akzhan Yeginbayeva, Vanda Lieskovská, Khoich Aizhan. In: Listy cukrovarnické a řepařské : časopis pro obor cukrovka-cukr-líh. - Praha : VUC Praha. - ISSN 1805-9708. - Roč. 138, č. 5-6 (2022), s. 212-219 online. (2022: 0.200 - IF, 0.196 - SJR, Q4 - JCR Best Q).
  • Effectiveness of the Introduction of Compulsory Health Insurance in the Healthcare System of the Republic of Kazakhstan / Almas Nugman, Saule Yegemberdiyeva, Katarína Petrovčiková. In: Public Policy and Administration : Research Journal = Viešoji politika ir administravimas: Mokslo darbų žurnalas. - Vilnius : Mykolo Romerio Universitetas. - ISSN 2029-2872. - Vol. 21, no. 5 (2022), pp. 690-702. (2022: 0.144 - SJR).
Scientific research activity:

Research area

  • Marketing,
  • Foreign Trade,
  • Retail

Projects

  • VEGA č. 1/0450/24 “Adaptation of the Slovak Retail Sector and Consumers to a Dynamically Changing Environment”: associate project leader
  • VEGA č. 1/0376/17 „Marketing as a Tool for Supporting Health Policy“: associate project leader
  • VEGA 1/0906/11 „Corporate Social Responsibility in the Context of a Strategic Marketing Instrument within the Closed-Loop Food Supply Chain“: associate project leader
  • Inclusive crisis and change management mechanisms in multinational companies in metal sector as a key to successful twin transition - ICCM-MET, No. 101189637, European Commission; Social Prerogative and Specific Competencies Lines - SOCPL (09/2024 – 08/2026): člen
Additional information:

Memberships in committes and boards

  • Editor-in-Chief Acta Oeconomica Cassoviensia

Foreign lectures and research stays

  • Kenyatta University, Nairobi, Keya, 2017: Erasmus teaching mobility
  • N. Gumilyov Eurasian National University. Astana, Kazakhstan 2019: Erasmus teaching mobility
  • Georgian Institute of Public Affairs, Tbilisi, Georgiao, 2022: Erasmus teaching mobility
  • Cape Peninsula University of Technology, Cape Town, South Africa, 2023, 2024: Erasmus teaching mobility

Scientific-pedagogical characteristics of the person

https://programy.euba.sk/en/author/katarina-petrovcikova-en/