PETROVČIKOVÁ, Katarína, Dipl. Ing., PhD.

PETROVČIKOVÁ, Katarína, Dipl. Ing., PhD.

107005 - Department of Commercial Entrepreneurship

Associate Professor Head of the Department; Study advisor for the I. degree of study (CE)
Room T13/2
Email
Phone +421557223268
Teaching activities:

Courses

  • Trade Operations
  • Marketing Communication
  • Marketing
  • Marketing in the English Language
  • Professional communication in a foreign language

In past

  • Marketing Management
  • Strategic Marketing
  • Foreign Trade Operations
  • Marketing Communication and Social Networks
  • Retail Store Management
Publications:

LIESKOVSKÁ, Vanda - PETROVČIKOVÁ, Katarína - HESKOVÁ, Marie. Obchodná prevádzka maloobchodnej jednotky. Recenzovali: Mária Dzurová, Jozef Gajdoš. 1. vyd. Bratislava : Vydavateľstvo EKONÓM, 2017. VEGA 1/0376/17. ISBN 978-80-225-4452-8.

GIMPEL, Gregory - SUDZINA, František - PETROVČIKOVÁ, Katarína. Mobile ICT use in early adopter vs. late majority countries. In International Journal of Mobile Communications. - Genéve : Inderscience Publishers, 2016. ISSN 1470-949X, 2016, vol. 14, no. 6, pp. 610-631. 2106-04-0007.

PETROVČIKOVÁ, K. – YEGINBAYEVA, a. – LIESKOVSKÁ, v.: Komparatívna analýza cukrovarníckeho priemyslu krajín Euroázijskej ekonomickej únie z pohľadu konkurencieschopnost. In: Listy cukrovarnické a řepařské : časopis pro obor cukrovka-cukr-líh. - Praha : VUC Praha. - ISSN 1805-9708. - Roč. 138, č. 5-6 (2022), s. 212-219 online.

LIESKOVSKÁ, Vanda - PETROVČIKOVÁ, Katarína . Health Care in the Context of Marketing, Retailing and Logistics. Reviewers: Miroslav Foret, Marie Hesková. 1st Edition. San Antonio : FedEx Print & Ship Center, 2020. ISBN 978-3-00-055592-3. 

CHANG, Semoon - KIM, Hwa-Kyung - PETROVČIKOVÁ, Katarína. Uses and abuses of economic impact studies in tourism. - Registrovaný: Scopus. In Event management. - USA : Cognizant Communication Corporation, 2015. ISSN 1943-4308, 2015, vol. 19, no. 3, pp. 421-428.
Scientific research activity:

Research area

  • Retailing
  • Marketing
  • International Trade

Projects

  • VEGA No. 1/0376/17 Marketing as a Tool to Support Health Policy
  • VEGA 1/0906/11 Corporate Social Responsibility in the Context of a Strategic Marketing Tool in a Closed-Loop Food Chain
  • SK-PL-0040-09 Retail Management of Organic Products in the Slovak Republic and the Polish Republic
  • Visegrad Fund: Developing Cooperation between Academia and Society through Knowledge and Capacity Building
  • Inclusive crisis and change management mechanisms in multinational companies in metal sector as a key to successful twin transition - ICCM-MET, No. 101189637, European Commission; Social Prerogative and Specific Competencies Lines - SOCPL
  • KEGA 032EU-4-2024: Creation of an Educational Model for Increasing the Skills of Students at a Non-Programming-Focused University in the Use of Artificial Intelligence Tools for Business and Entrepreneurship Support
  • VEGA 1/0450/24: Adaptation of Slovak Retail and Consumers to a Dynamically Changing Environment